planning-questionnaire-Miss Begum

What is the importance of primary research? Relate to direct, specific audience feedback.

Primary research means the research that you go out and collect yourself, primary research varies from surveys, questionnaires or observations. Primary is important because it allows a person to make their own research on something and create their own information around It in order that it may appeal to their target audience. Different genders and age groups may have different opinions and the Primary research will help to get to know different types of people and how their needs should be satisfied, using the product.

What is the advantage and disadvantage of  a questionnaire?

Advantage of a questionnaire

1. Practical
2. A great amount of information can be collected during a questionnaire by many people
3. Its cheap
4. A questionnaire is quick so people will most likely spend their time doing it
5. When all the information has been collected it can be used to compare with other information also being collected through the questionnaire

Disadvantage of a questionnaire

1. Through a questionnaire you are not able to see the persons emotions
2. There would be a lack of explanation, so it would be hard to know what the person who answered the questionnaire might be actually saying.
3. Lacks validity
4. There is no way to tell how truthful the person answering is being
5. There is no way of telling how much thought a respondent has put in it
6. The respondent may be forgetful or not thinking within the full context of the situation
7. People might miss out some questions which they don't understand.

Who did you ask and why?

I made sure to ask 20 people and equally shared it between genders, making sure that 10 males and 10 females got it and answered it, as I wanted to see the views of both genders I made sure to give it to people 15 and over, as that is the group that I am hoping to attract with my thriller. The responses that I got from the questionnaires allowed me to have more of an insight in the thoughts of young males and females on thrillers and their expectations on thriller films.


Examples of your questionnaire uploaded.

 

Conclusion

 

This research has been beneficial as it has helped me, to finalise my ideas on my thriller, it has helped me based on the expectations of my target audience. Thanks to my target audience I am able to make decisions that I know that my audience will enjoy.